Leyao Xia MFA Design: Graphic Design and Art Direction
My name is Leyao Xia, a UK-based Chinese graphic designer. I graduated in MFA Graphic Design and Art Direction from Manchester School of Art. During my MFA study, I specialized in creating 3D illustrations and animations with Cinema 4D.
Influenced by traditional Chinese tales and poetry since my childhood, I obsessed with the idea of creating a digital dreamscape. Things in ancient stories like the palace in the moon, the bridge made of birds, and the world exiting in wallpaper allow my imagination to develop. So I conducted an experimental project about visualizing my imagination freely and inviting my audience to dream with me. And The four scenes I created for my animation are a sequence of fantasy imageries and recreations of my childhood memories growing up in China.