Yifang Zhang MA Graphic Design and Art Direction

Yifang Zhang

“When beauty becomes more formulaic, ugliness becomes more interesting”(Bayley.S, 2014)

The reason why I think the "ugly" visual is important to me is I often get tired of the regular commercial beauty of modern design. So I want to try some visual breakthroughs.

During the MA study, I improved my practice and made my works more innovative.In my opinion, graphic design can let people see a different world, which makes me very moved. I  hope that I can devote myself to this subject and career.

I got a lot of good advice and help from my tutors and my classmates, thank you. What satisfies me most is I  try everything possible during the Ma study.