Lydia Cowgill

MA/MSc Product Design

As we shop online and have an increasing emotional absorption with social media are we loosing the pleasures of interacting physically with products? Texture and aesthetic can easily be perceived differently to reality when we are looking at objects on screen and this can often be intentional to increase the look of quality or material choice. 

I have created products that possess visual interest and highly tactile qualities that may not be appreciated from online viewing and require physical interaction in a world where we are turning more and more to online experiences.

However, as a society we are unlikely to change from our new found love for a deliver to the door service, therefore, I believe it is important that visceral and tactile qualities are better represented online allowing us to make a more informed decision about the products that we purchase. 

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