Matilda Brown
MA Interiors
To briefly encapsulate my final project, it entails a revolutionising exploration of transforming the culture of alcohol consumption through extensive research and innovative design concepts. My vision seeks to cultivate spaces that foster a healthier relationship with alcohol while preserving the essence of traditional drinking establishments.
Alcohol consumption has been integrated into society since it was first discovered, it quite literally has always been the support crutch for social settings. Thus, to understand why this may be the case, it is important to look at societal, sociological, and historical stances surrounding the key topic of alcohol and its consumption. My aim was to investigate three main subjects within this area: binge drinking, peer pressure, and the history of alcohol, all specific to the UK drinking culture. It is important to highlight excessive drinking and its perception of normality. Drinking alcohol is so engrained into our lives, and that it will always be a part of our lives. It is now time to figure out a way in which it is done so in a healthier, regulated manner. Thus, I intend to create a revolutionary space to enjoy a tipple, respectfully.
The brief is to create a revolutionary space to drink and socialise, offering a welcoming and safe place to enjoy, wind down, and meet people. The design will provide a nod to the history of Castlefield in which the project will sit within the heart of, through researching materials and certain design choices. Whilst considering the visitors experience within the space, it will encourage safe drinking attitudes which will help prevent the causes of peer pressure which in turn can lead to binge drinking. By implementing research-based findings, the establishment will provide a multitude of low to no ABV % drinks, offering a large menu which caters for everyone’s needs. Additionally, rules and regulations will be implemented to enhance a respectful drinking environment. Such as, ordering in private, buying one alcoholic drink at a time, and providing training/ education for the bar staff to be equipped with correct management tools when dealing with drunk, emotional, or unstable people.
