MSc Fashion Buying and Merchandising Management
Jessica Daley's work has focused on inclusion within the fashion industry. Which has aimed to hightlight the exclusion of many minority groups in society. Being from Liverpool, Jessica understands the notion of communtiy and sticking together. As a mid / plus sized woman herself, she values brands that attempt to cater for all.
The porfolio of Jessica's work, ranges from lines for plus sized individuals, those with disabilities and initiatives to put minorities first. Along the way Jessica has broadened her technical skills with software such as inDesign and photoshop, which allowed her work to look more professional. Her master's project focused on plus-sized men, as these are the only group in society that she had not already researched.
Jessica's outlook on life is one that nobody should be left behind, this paired with her friendly nature and geniune want to help others, is why the portfolio of work has been strong. Due to the ethical values being consistent throughout and not just for the work research.