MSc International Fashion Marketing
Darcie is an International Fashion Marketing (MSc) student at MMU. Her work focuses on social media marketing, styling and photography. Darcie's strongest piece of work this year was creating a marketing communications online and offline to gain customer loyalty and enhance brand presence in an international marketplace. The brief was for the luxury eyewear brand Linda Farrow, and she created a communications plan for their store opening in Shanghai. After exploring the customer market and the brand, Darcie created a hypothetical campaign with a photoshoot that would be an OOH digital campaign in the financial district in Shanghai. Consumers would receive NFTs of the eyewear, and they would use the platform WeChat with Chinese influencers. Afterwards, Darcie received a three-month internship with Linda Farrow after presenting her work to the CEO, Simon Jablon, and Aisling Griffin and Asiya Durrani-McCann.