Berrie Knott
MSc International Fashion Marketing
For my final project I have looked into how fashion can be used to tackle the social effects caused by menstruation stigma. 78% of women aged 18-25 have felt embarassment/shame when they have been on their period. Due to negative comments from colleges, teachers and male peers/family. Women are missing days of work/education because they can not afford menstrual products and are too embarassed to seek help. Fashion is a powerful communicator and can create a social change. Therefore I have created a period underwear brand called intimates. Intimates mission is to tackle the stigma associated with menstruation, using the clothing and the brands platform to spread an awareness and tackle the taboos in society today.
