Silvia Arranz Chico

Using the city as a natural canvas, We’Box creates swap events to spark spontaneous and inclusive experiences.

Developed under the umbrella of ‘mcrswap’, the entire scheme is designed to increase social interaction through sustainable consumerism and empathy. Working in partnership with local stakeholders, We’Box encourages locals to donate or grab the available items. Furthermore, the box invites neighbours to talk to one another (perhaps for the first time) as they make their swaps, track where their items end up through social media, or create their own swap events with the help of our DIY kits.

Ultimately, the combination of these campaigns pushed my professional competences up in terms of brand engagement and design of participative spaces.