Frances Roddick

My work explores the boundaries between the virtual and the real. In my practice I combine elements of sculpture and collage to mimic the aesthetics of computer generated imagery, merging the two dimensional and three dimensional and challenging the normal way of seeing.

I have focused on the hyperreal qualities of retail spaces as a subject for my imagery, photographing elements through abstract glass forms, using these as lenses to exaggerate and distort the persuasive ambience of the retail environment.