Sara Merkaj
MA Graphic Design and Art Direction
Somewhere in between graphic design, art and craft, my practice consists of creating visual content through collaborative making.
The aim is to break barriers and myths around the perception of the designer or artist as gifted individuals by showcasing the principles of the design thinking and the thought process surrounding the creation of the content.
My practice is for everyone; placing the necessary media, materials and knowledge in various environments such as art galleries, schools, universities and libraries; by delivering digital and craft workshops to demonstrate the benefits of creativity.
Collaboration, communication and interactivity are central.