Bridget Hines
I'm primarily interested in producing graphic design that makes a difference to how people receive, understand and interact with information. During the MA I have refined my working method and expanded the range of formats and processes I use, with an emphasis on digital design and branding. More significantly, I have gained knowledge and experience of working for a varied range of audiences and aim to sustain a socially responsible practice; considering who I design for, what materials and techniques I use, and how it is made accessible. I have been particularly focusing on user experience in relation to graphic design and the psychology behind how and why people interact with a digital application, website or piece of print, taking into account the needs of disparate groups within the general public, such as children or the ageing population, for example.
Images 1, 2 and 3 are a branding and digital design project for a small, independent museum in Shropshire, which houses thousands of 20th Century items. The challenge was to create a website and promotional materials that are functional, inspiring and easy to use for the general public and older visitors, whilst maintaining the unconventional character of the museum. I have tried to strike a balance between the old and the new, taking inspiration from woodblock type and vintage advertising, and items and colours found in the museum.
Image 4 is an online public noticeboard. The project began as collaborative project between Design Lab students and Manchester City Council, engaging the public and conducting extensive research to propose age-friendly designs for the residents of Withington, Manchester. We designed 2 physical public art/noticeboards and in line with my interest in accessibilty and digital design, I translated the idea into an age-friendly events listing website and application.
