Loretta Lipworth

Loretta Lipworth (1)
Loretta Lipworth (2)
Loretta Lipworth (3)

Loretta Lipworth's design practice focuses on public engagement and interaction, shared experience, creation of conversations, and promotion of wellbeing. Her past experience in art direction and design for theatre, film and television gives her a solid foundation of knowledge on the implementation of live, multi-disciplinary arts projects, and their associated budgeting, construction and conceptual implications.

In late 2012, Loretta collaborated with a member of Manchester Council's 'Valuing Older People' board and a younger person from her own local community, to explore methods of tackling negativity and stereotyping between younger and older people. Entitled 'Celebrating the Everyday', the project uses disposable camera photography as the tool for documentation and the catalyst for intergenerational dialogue.

From summer 2013, Loretta's 'Birley Fields' project work will start to appear on the hoardings at the new MMU campus construction site in Hulme, Manchester. Her design strategy for the 'community galleries' addresses the issue of framing the works into a cohesive, identifiable unit, by using an illusory scheme with 'local community hands' supporting and presenting each community artwork. An additional strand to the project was to assist a group of undergraduate students from Manchester School of Architecture and Manchester School of Art's 'Unit X' in their own hoardings proposals.

Loretta's most recent 'Question Connection' project aims to encourage communication between community members, through the initial stimulus of game-play and questioning. Participants discover connections to each other and the surrounding environment through their immediate physical presence and active contribution in the question/response experience.

www.lorettalipworth.com

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MMUManchester School of ArtManchester School of Architecture